A Critical Evaluation of Historical Scientific Standpoints on Homosexuality

Why an existentialist might prefer to speak of finitude rather than death Essays

Why an existentialist might prefer to speak of finitude rather than death Essays Why an existentialist might prefer to speak of finitude rather than death Paper Why an existentialist might prefer to speak of finitude rather than death Paper We often recognise human beings as being distinct from other species for the ability to anticipate death. But death can simply mean ones biological termination and therefore not capture fully the philosophical questions which we associate with human existence. Critically discuss why an existentialist might prefer to speak of finitude rather than death. Mans ability to recognise death is a fundamental part of his existence; it can be said that this is what separates us from animals or mere things. The subject of death can be viewed and understood in different ways. Some may see death as the end of a story, and chose to ignore or fight against it. An Existentialist however, would prefer to incorporate death as part of their whole existence. In this essay I will discuss how an Existentialist would prefer to speak of finitude rather than death. I will look at how his understanding of existence differentiates from that of somebody who thinks of death as something to be shunned. I will attempt to analyse how this Existential outlook on human existence helps them to deal with philosophical questions of morality, guilt, and ultimately authentic existence. I will endeavour to evaluate the problems that may arise from such a view on existence, and ascertain how death factors in to the Existentialist view. Humans are finite beings. Finitude in itself enables us to account for what is creative in the capacities of the finite human creature. Heidegger calls fate the association of the two senses of finitude: as project of being and as dependence upon pregiven being. (Kerszberg 1997, p238) It can be said that there is no absolute freedom for humans, and this encompasses the tragedy of existence. One way of defining this tragedy may be seen as a clash between the aspirations of human freedom and creativity with a cosmic order that is stronger and defeats man (Macquarrie 1972, p189). Its this limitation of man combined with the tragedy that makes us human. When an Existentialist is speaking of finitude, he means that we have simply been thrown into existence and we must accept our inward awareness of our very own being. Each individual persons existence is characterised by facticity in that we have not chosen to be, but rather, we are just here. We are stuck with our particular being; our genetic and hereditary selves, our place and moment in history and society etc. We do have possibilities in life, but they are confined by the external forces acting upon us. In this sense facticity can be seen as an opposite to possibility, or rather Existence never escapes from the tension between possibility and facticity. On the one side man is open and projects his possibilities; on the other side he is closed by the factual situation in which he already finds himself. (Macquarrie 1972, p192). It may be difficult for us to view death as anything other than a simple end to ones life. This biological death may be seen as an interruption of life, but if we accept this we cannot experience existence as a whole. Martin Heidegger believed that one way of overcoming this difficulty was to shift attention from death as the once-for-all observable fact at the end of life to the existents inward awareness that his being is a being-towards-death. (Macquarrie 1973, p195). So death is something that is already possible, in fact, the most possible thing in ones existence. Heidegger relates death to care, and this incorporates the everyday being of the Dasein (my beingness). It arises from the tension between the forward thrust of possibility into the future and the facticity of the situation into which the existent is already thrown, together with falling into the world and the they. (Macquarrie 1972, p196). One aspect of this is that death can be viewed upon as a supreme possibility of human existence. All the possibilities that we see before us are laid out before death one after the other. We can only experience one thing at a time and each of these things comes before the ultimate possibility of death still a possibility even though it can be an end to others. For Heidegger, he asks that we should anticipate death and that it should be an included factor into the way we experience certain events. For this reason the Existentialist will prefer to speak of finitude rather than the basic concept of death as it allows them to become aware that existence has boundaries and thus can contemplate it as a finite whole. There is a great difference in existential attitude between the man who lives in the face of an end and the man who systematically excludes the thought of death, or seeks to do so. Macquarrie 1972, p197). This relation of death to facticity is that the possibility of death is aimed at the future; facticity involves things that have already happened this possibility of death, to the Existentialist, is a current consideration. Nobody believes that death is something that can be stopped or is something that they would want to stop living forever may be a monstrosity. Another aspect of care is the falling. This entails becoming absorb ed into the world and being overwhelmed by external forces, thus becoming a part of the they. The people who are falling have shunned the notion of death and will try to avoid it where possible. People create institutions to deal with the subject of death; funerals are big business and delay the onset of decomposition with methods such as embalming. These people try to ignore and forget about death. Heidegger claims that death, honestly accepted and anticipated, can become an integrating factor in an authentic existence. (Macquarrie 1972, p198). For some Existentialists, death is the final absurdity, just as absurd as life itself. Camus states Human insurrection is a prolonged protest against death (Macquarrie 1972, p198) So death can be viewed as the ultimate symbol of the finitude of mans existence. There are some problems that arise for the Existentialist when an existence has a lack of wholeness. As humans relate differently to time than animals or things, there are a number of tensions that arise and it is almost improbably for there not to be. A human projects himself into the future For the thing or animal, the present only is real; the past is no longer and the future is not yet, and this means in effect that they are unreal. Macquarrie 1972, p200). For humans we should try to gather the past, present and future together in a quest for wholeness. With these Existential ideas in place, we can examine the difficulties involved when discussing finitude. If somebody were to dwell on the future exclusively, then they may be in danger of being overcome by fantasy and have a fear of the past. A preoccupation with the past is just as damaging, as we may paralyse our genuine willingness. We could deny ourselves exposure to new things and changes because of our routines we have adopted. Another common imbalance would be that of the present. In this sense man can become akin to an animal or a thing because of circumstances determined for him possibly institutionalised code for example and have thus, fallen into the they. Its questions and considerations like these, which arise from speaking of finitude rather than death. The problem of guilt arises for the Existentialist where the disorder of human existence is noted. Existing is projecting oneself into the future, but there is a flaw between this and where we currently are in the present. For the Existentialist this may be seen as a flaw that allows for morality. It is similar to the idea of falling set out by Heidegger. Nietzsche described this flaw of man as the thing that makes it possible for one to become super-man, but at the same time the deterioration of man. As humans we must take responsibility for our being; we must attempt to strive for authentic experience and true self-hood. Existentialists will not agree that there is a blueprint for such an ambition. Man must decide who he will be, and more than this, each individual must decide the question for himself. In contrary to this an inauthentic existence would be one where external forces limited your creativity and ability to find ones true self. Sartre said You are free, therefore choose that is to say, invent. No rule of general morality can show you what you ought to do; no signs are vouchsafed in this world (Macquarrie 1972, p207). Some may critique this idea however as surely we would be abandoning true humanity if everybody just did their own thing. It is possible that we may already be comfortable in our current situation but we must not let our existence stagnate because of it. So, an Existentialist would prefer to speak of finitude rather than death, as it focuses on human existence as a whole, and as such, allows them to obtain authentic experience. It allows us to preserve the autonomy of existence. In striving to realise values that are truly our own we can avoid the downfalls of an inauthentic experience such as falling or our lives becoming stagnated. To ignore death or to think of it as a bad thing that should be fought against is detrimental to humanity in the eyes of an existentialist, and destroys our chances at being able to ask some of the most fundamental philosophical questions of our existence.

MIH512-Demography and Health (Module 5-SLP) Essay

MIH512-Demography and Health (Module 5-SLP) - Essay Example The total fertility rate (births per women) has come from 3.1% to 2.7% and is expected to further go down to 2.4%. The crude birth rate (per 1,000 population) has also come down from 25 (in 2001) to 21 (in 2010) and is expected go down to 18 by 2020. Comparatively, the mortality rates have drastically come down. The infant mortality rate (per 1,000 births) has come down from 66 to 49 and expected to go down to 35 by 2020. The net migration rate remains at a constant of -0%. The population of China has grown from 1,270,744 in 2001 to 1,330,141 in 2010, which is further expected to increase to 1,384, 545 by 2020. The growth rate had been constant for the past 10 years (at 0.5%) though it is expected to reduce to 0.2% by 2020. The total fertility rate has also been maintained at 1.5%, which is expected to increase to 1.6% by 2020. The crude birth rate has also been maintained for last 10 years at 12, which is expected to come down to 11 by 2020. The infant mortality rate has come down from 27 in 2001 to 17 in 2010 and is expected to be 13 by 2020. The net migration remains at constant of -0%. The mid year population of United Kingdom has grown from 59,723 in 2001 to 61,285 in 2010, which is expected to further grow to 63,068 in 2020. The growth rate has been constant and is expected to be constant at 0.3%. The fertility rate has been maintained at 1.7% constantly over the last few years and is expected to be maintained. The crude birth rate is also at a constant of 11. The infant mortality rate has been maintained at 5 for last 10 years and is expected to be down to 4 by 2020. The migration rate is maintained at 2% constantly and is expected to be maintained. The mid year population here has steadily increased from 12,622 in 2001 to 14, 753 in 2010 and is expected to increase to 17, 601 in 2020. The growth rate has been maintained at 1.8% for the last 10 years but is expected to be low by 2020 to 1.6%. The fertility rate has been reduced by 0.6% in past few

Student Loan Crisis Essay Example | Topics and Well Written Essays - 1000 words - 11

Student Loan Crisis - Essay Example Student loans have become the main source of indebtedness in America. Notably, the U.S government is not doing much in ensuring that students get their degree from college without struggling so much. Personally, I think it is the government’s responsibility to ensure that every American child has an easy access to quality education and this should extends to higher learning. The government should forgive students loans because Americans have a right to achieve their dreams. This paper presents an argument that the U.S government should do more to relieve the student loan burden. Arguably, the U.S government needs to cover tuition payments for students or make higher education free. It should set rules and establish unbreakable laws that enable individuals to obtain the college education. This is necessary because offering free education for students without appropriate conditions will facilitate the emergence of careless generation. That is, if college education is free, there should be fully implemented laws that make it difficult to get college education. For instance, when applying for any major in the University of Kuwait, GPA must be more than 2.50. More so, when applying for government scholarship, GPA above 3.00 is needed. Apart from these strict rules, there is a warning for students in the scholarship program if they get GPA below 2.00, and after getting many warnings during college, the student is suspended and must pay the government all the college costs. Indeed, such rules motivate the students to study harder and try their best to graduate suc cessfully so as to avoid the consequences of these rules. Therefore, the U.S government should establish rules that ensure that students take their studies serious. Moreover, the government should give students free interest loans to enable them overcome struggles they face during loan repayment.  That is, it should help American students to get loans to pay their tuition fees with no benefits. This will make it easier for college graduates to pay back their loan and escape the loan burden. After college, it is very hard to get a good paying job immediately they finish college as most of them are graduating from college into the worst jobs and they have records of student debt, and this makes it hard for them to pay their debts in a shorter time (Jackson).  

Cartoons and its Effect on Children Essay Example | Topics and Well Written Essays - 1000 words

Cartoons and its Effect on Children - Essay Example Since the seventies, there had been numerous studies to determine the effect of television on children. This brief essay discusses the effects of cartoons on children since the 1990s. Essentially, the cartoons that gained popularity in the 1990s deviated from the traditional. Together with the conventional kids’ cartoons such as Tiny Toons, Animaniacs, and the still popular Spongebob Squarepants, the nineties ushered such satirical animated programmes as the Simpsons, King of the Hill, Space Ghost Coast-to-Coast, and the highly irreverend Beavis and Butt-head and South Park. Clearly, the latter group contained more of adult content and are not meant for children, but lack of parental vigilance (and the misleading format of the shows) has enabled many children to watch them with regularity. More recently, the cartoons that had become popular were those that departed from humor. The term â€Å"cartoons† traditionally implies comedy and humor; however, cartoons portray vio lence in a comedic context, such as those elements in Samurai Jack, X-Men Evolution, and Batman: The Animated Series, which portray â€Å"dark† situations. At times, violence is portrayed without the comedy and make use of characters who look realistic (as against the fantastic), a form of cartoons R.B. Haynes (1978) calls â€Å"authentic† because of its closeness to reality. Effects of cartoons on children Because of its implications on children’s future behaviour, violence became a major interest in the study of the effects animated programs. In the 1990s, cartoons portrayed violence in the form of minor acts; for instance, rarely is death depicted, and never is rape portrayed. Cartoons also â€Å"sanitized† the outcomes of violence, by symbolically depicting or merely implying pain or suffering without tangibly showing it. (Potter & Warren, 1998 in Kirsh, 2006, p. 161). The principal concern of researchers is that comedy in cartoons may potentially tri vialize or camouflage the underlying violence in cartoons (Kirsh, 2006). However, it is possible for children’s reactions to the same cartoons, or any stimuli for that matter, to be different, depending upon their interests and personality (Smith, Cowie & Blades, 2003). It was suggested that cartoons may be harmful particularly for little children, because the have difficulty distinguishing reality from fantasy (Peters & Blumberg, 2002). The present computer generated, 3D animated shows are particularly convincing because, where the character design significantly departs from the fantastic and imitates reality, the audience (particularly very young children) are drawn to the center of the story, and for the duration of the presentation there is a suspension of disbelief. As mentioned, cartoon violence has been the topic of much research, with the notion that children tend to imitate the violence they witness in cartoons. Some investigations, however, tended to suggest that in the case of preschoolers, the effects are not as severe as had been speculated. Very young children have very limited comprehension of the content of television programs, but their moral reasoning is at a rather developed stage – described as â€Å"sophisticated† (Peters & Blumberg, 2002:143). Another adverse effect of animation is the extraordinarily close affinity of children with certain psychiatric disorders to televised cartoon shows. Particularly significant is the effect of animation on children clinically diagnosed with attention deficit hyperactivity disorder (ADHD). In a study of 24 boys eight-to-twelve years of age, it was determined that 59 percent of the group preferred cartoons, significantly one-third more than the

The Berjaya Beach Resort Tioman Island Marketing Essay

The Berjaya Beach Resort Tioman Island Marketing Essay 1. Introduction The Berjaya Beach Resort Tioman Island in Malaysia is located on the Tioman Island with international standards. The resort is located of the East Coast of Peninsula Malaysia and is spread across 200 acres. This individual paper work will assess the marketing strategies that Berjaya Resort adapted and a structured recommendation on how the resort hotel can improve their performance 2. Porters 5 Force Analysis Porters model determines the competitiveness of an organization using the five different forces and shows how the forces are related. To develop business strategies effectively, organizations must understand and act in response to those forces. (Porter, 1985) Rivalry Among Existing Competitors Competitive rivalry analysis is one of the key areas that business must consider to determine business strategy that firm must adopt and implement continuously over time (Wood, 1994); (Porter, 1985). The hotel business now days are very much competitive. With millions of tourist travels every year, luxurious hotel is the first choice for most tourists. Having numerous competitors in market (e.g. Jampala Resort) the competition between players are intense (Burgess, 1982). For example, foreign tourists are said to having higher buying powers thus will seek for high end luxuries. That works behind the reason why companies constantly compete for better products and attractive prices. In order to be leader is luxurious market, Berjaya Tioman Resort has to offer unique offers (E.g golf course, selection of cuisine) (Berjaya Tioman, 2009). This force is in favor of Berjaya Tioman Resort. Threat of New Entrants Threat of new entrants may consider the ease of new entry, competitive advantages, place and positions, customers, government support etc (Porter, 1985). To open a new luxurious hotel by another firm in Tioman would be quite wasy since there are not much restrictions imposed by local governments. Local government, however chooses to advise the existing hotels to improve their business rather than consider letting bring new competitors. Besides, consumer now days doesnt seek much luxurious hotel; instead they would prefer budget hotel. Thus new entry to comfy hotel business is therefore deep (Nailon, 1982). This force is not in favor of Berjaya Tioman Resort. Threat of Substitute Product and Services This force is said to have much influence in Berjaya Tioman Resort business strategy in recent years. There force includes factors such as product for product substation, need, facilities, budget etc (Reuland, Choudry, and Fagel, 1985);(Porter, 1985). Berjaya Tioman Resort not only requires looking after new entrants as threat but also substituted product and service as a major threat. When there is matter of hospitality, its consumers choice what they chose to take. For example, A lavishness spa may cost few hundreds of Ringgit which may be proven cheapest for similar kind in other dedicated spa shops. For one night stopper, back packers and Berjaya Tioman Resort doesnt have any special prices which usually find their way in budget hotel. This force is against Berjaya Tioman Resort (Burgess, 1982); (Berjaya Tioman, 2009). Bargaining Power of Buyers This force consists of high income, large service provider, low switching cost etc (Porter, 1985). Before economic recession, consumers were having high incomes and seek more luxuries. As there are choices available in the market, Berjaya Tioman Resort has to react very quickly to retain customer intention to be their choice of providing world class hospitality in possible lowest price (Lewis, 1988). Consumers will definitely seek most affordable having all facilities they required and so, hospitality firms have to struggle of adopts the new trends, lifestyle as quickly as possible to offer their loyal customers (Slattery, 1983). However, as there are not much luxurious hotels in Tioman, travelers only limited option is this beach resort. This force is in favor of Berjaya Tioman Resort. Bargaining power of suppliers This force may include switching cost, high purchase cost etc (Porter, 1985). Raw material suppliers play an important role in firms business growth (Tideman, 1983). A foodstuff supplier may not offer todays price tomorrow due of supply shortage (Middleton, 1983). Thus to offer catering to guest, Berjaya Tioman Resort has to purchase the same stuffs in higher prices which will be sum of large amounts of money (Burgess, 1982). If this extra money is to be imposed on guests, this would result Berjaya Tioman Resort loosing business. Besides, switching to another supplier would be a difficult choice too (Edgar and Umbreit, 1988). This force is not in favor of Berjaya Tioman Resort (Khan and Olsen, 1988); (Berjaya Tioman, 2009). From the above analysis of Berjaya Tioman Resorts 5 forces analysis, the diagram below will provide a summary of the firms overall industry analysis. 3. Micro and Macro Environment Strategy Analysis 3.1 Micro Environment Strategy (TOWS Matrix) Strength-Opportunities Strategies Berjaya Tioman Resort hotels have a good reputation in hospitality business and a large amount of customer chain. Introducing low cost packages for travelers will means a true hospitality to the existing customer as well as for new customers (Slattery, 1983). Berjaya Tioman Resorts wide range of services may be available to people of all income level (Edgar and Umbreit, 1988). Strength-Threat Strategies Retain the talented and well managed employees for a smoother business in future could be proven vital (Pfeifer, 1983). Berjaya Tioman Resort should ways perform task variation, and frequent conversation will all employees to prevent dispute. Employee may be shifted to international chains to gain experience so that they would be loyal to the firm (Burgess, 1982). Weakness-Opportunity Strategies High hospitality in low price is definitely a go ahead step Berjaya Tioman Resort could adopt to overcome its weakness (King, 1995). Now that, market is been volatile, Berjaya Tioman Resort may consider leaving high scale profit to high range of customer levels to make its facilities open to all customers (Pfeifer, 1983). For example, golf course facility should be opened to all hotel guests not only for guest who additionally buy the facility. Berjaya Tioman Resort may not loose much amount of money but it would be proven a customer oriented approach (Jones, 1996). Weakness-Threats Strategies Poor customer service (and poor communication problem) has been shouted long as major drawbacks for Berjaya Tioman Resort hotels. Sometimes customer has been given something that is not asking for and has been charged for that said services (Middleton, 1983). Price structure very often is not described to customer before offering thus it brings confusion. In hotel customer services is very crucial to maintain in very high level at always and customer must get the price focus than anything else (Lewis, 1988); (Reuland, Choudry, and Fagel, 1985). 3.2 Macro Environment Strategy (PESTE Analysis) A PESTE Analysis is an analysis of external macro-environmental factor that affects firms business. PESTE is an acronym for Political, Economic, Social, Technological and Environmental issues that influences the strategic development of a business. These issues are different in different locations and thus business firms may adopt different strategies in different countries where it operates to identify the business opportunities as well as threats. This assessment task would consider the worldwide strategy of Berjaya Tioman Resort (King, 1995). Political Political factors include government rules, regulations and legal issues under which the firm must operate and adhere (Nailon, 1982);(Wood, 1994). The issues discussed are environmental regulation and protection, political stability, corporate and consumer taxation, framework for contract enforcement, intellectual property protection, trade regulations, trading partners, anti-trust laws, pricing, mandatory employee benefits, industrial safety regulations, product labeling requirements, competition regulation etc (Edgar and Umbreit, 1988). The political movement can have definite effects on hotel business in Malaysia. For example, if government set a rules under 18 years patrons must be accompanied with parents or guardians, it may result the decrease of young visitors. Imposing high goods and service tax (GST) or similar taxes would prevent more people to visit the hotel more often. By loosing these potential customers, Berjaya Tioman Resort may loose income and may need increase products and services to recover losses. Though Berjaya Tioman Resort groups are committed to use high scale safety standards, Malaysian government rules may not give permission to operate business due to safety reason (like hill, low lying areas) even though there may have choice if business growth (Middleton, 1983). If the government plans to subsidies some of the service it provides (e.g. for disabled or senior citizens), the hotel may gain profits as well as increase services. Thus political actions may have both negative and positive im pact on hotel business (Edgar and Umbreit, 1988); (Berjaya Tioman Resort Worldwide, 2009). Economic Economic factors positively effects hospitality business. It determines how easy or difficult to sustain in a business along with capital, cost, demand, monetary policy, unemployment rates, exchange rates of foreign currencies, tax on exchanges (Wood, 1994). When economic growth is high, consumers income level raises thus demand for hospitality will increase too. Since the recent economic recession started, hospitality business was hit badly and it is yet to recover from the losses incurred. Increase of rates would prevent hotelier to seek for alternative choices (e.g. budget hotel or even home stay). In Malaysia, hotel accommodation prices are not much higher than any other countries around the world. Nevertheless, consumers income level didnt rise up much and they fell the stringent budget allocation for daily needs. Very few people will consider spending holidays in luxurious hotels if they dont afford to. A higher income or wages will allow domestic traveler to get high class hos pitality in high class hotels (King, 1995). Social Social factors are income level, demographics, geographies, life style, education, weather, culture and fashions (Wood, 1994). Social factors can be both opportunities and threats for a hospitality business (Lewis, 1988). Different age or sex of people would require different services (Slattery, 1983). Elderly people demand is not similar to young people. Business people will seek to have more work related facilities (e.g. internet, video conference) while holiday makers would seek more natural touch (e.g. garden, fishing) (Burgess, 1982). Cultural differences are a major play in hospitality business. While local people like crowd and gossip, tourist would seek for quiet and silent place as they plan holiday. Season is also an important factor (Middleton, 1983). Year end and holiday season are peak time for hotel business while therere not much crowd during working days or off-peak season. Most travelers are affected by bad weather and usually dont think for leisure during extreme either condition especially in rainy season (Edgar and Umbreit, 1988); (Berjaya Tioman, 2009). Technological This is the century of technology enhancement; so does business. Aggressive development of technological factors brought rapid growth for hotel business (Slattery, 1983). The factors may include spend on technological research; government effort focus industry based technology, new invention and their impacts, communication alternatives, speed of technology transfer, cost of usage, rate of technological diffusion (King, 1995). Berjaya Tioman Resorts business will mostly depend on technological factors. Customers from around the world is now able to evaluate the products and services provided by Berjaya Tioman Resort through the respective websites, compare prices, seek advice and even can reserve a facility as early as one year prior to arrival. Berjaya Tioman Resort group itself placed much effort to keep the website simple and user friendly so that visitor will not feel difficulty to find any available information. Any latest service or products can reach to millions of customers through the website or communications (Reuland, Choudry, and Fagel, 1985). Providing details of every facility Berjaya Tioman Resort placed itself to the top choice of any search engines. Traveler from any part of the world can communicate in real time with Berjaya Tioman Resort representative and made their choices, payments etc (Burgess, 1982). Besides, for in-hotel customer, Berjaya Tioman Resort offers state-of-the art high speed wireless, video communications, and teleconferencing, to keep guests always in touch with outside world. These services received a bug thumbs up since it was introduced and continuously keep enhancing technology to stay ahead in business (Edgar and Umbreit, 1988). Environmental Environmental factors have been considered important factors for large organizations which particularly operated worldwide (Wood, 1994). This factor includes environmental responsibility, improvement of performance towards sustainable future, guest and team commitment to environments, reuse and recycle materials etc (Khan and Olsen, 1988). As of present days, Berjaya Tioman Resort promised to reduce energy consumption, CO2 emissions and waste output by 20% and water consumption by 10%. These steps ahead will place the firm in lead position and will increase reputation by means (Berjaya Tioman, 2009). 4. Recommendation (SMART Objectives) SMART objectives refer to an acronym for five measures of well marketing growth plan. Often these measures are used to define firms objectives and future goals and evaluation of marketing plan. Specific (What to do? For who? With whom) Any marketing strategy should be specific and certain. Confusion on goals will bring ambiguous results which may prove fatal for a hospitality business like Berjaya Tioman Resorts. Well specified business goals, responsible resources, affected peoples, impact on the firms business should be well defined in this stage (Burgess, 1982). Measurable (Is measurable? How to measure?) Of course, once the marketing plan and objectives are specified, a certain quantity or quality must be assigned to determine the success or failure of the process (Pfeifer, 1983). As an example, for future expansion, Berjaya Tioman Resort plans to expand 50 campaigns in next years. 50 is a measurable amount. So then, if the actual success rate is only 30 campaigns, it can be said that, the plan didnt succeed fully (Khan and Olsen, 1988). Achievable (Can it be done within the resource available?) Future marketing depends upon many aspects specially political, economical and social aspects. If a sudden change on policies, 50 campaigns may not be possible within the said budget. Re- calculation might predict a lower scale of marketing size (Jones, 1996); (Berjaya Tioman, 2009). Relevant (Does this step lead to expected outcome?) Once achievable measurement are defined, Berjaya Tioman Resort must consider whether 50 campaigns would be viable; specially consider the recent economic downturn. In some places, consumer may not afford to get Berjaya Tioman Resorts service; especially poor developed areas where tourism sectors are not blooming, offering a luxury hotel service may not provide desired output (Edgar and Umbreit, 1988); (Berjaya Tioman, 2009). Time-Framed (How much time need to get the objectives done?) Time is a very important factor for any objectives to be proven very profitable or even failure. Timely decision and timely implementation is the crucial mixture of time-frame (Pfeifer, 1983). For any marketing strategy, Berjaya Tioman Resort must choose the right time to go ahead and put a hold when the time is not right (Taylor and Edgar, 1996). When demand competition is high, Berjaya Tioman Resort may offer lower price for customers which may includes unique packages for a limited time (Khan and Olsen, 1988). References Burgess, J. (1982), Perspectives on gift exchange and hospitable behavior, International Journal of Hospitality Management, Vol. 1 No.1, pp.49-57. Edgar, R., Umbreit, W. (1988), Hospitality research: re-assessing our strategy, The Cornell Hotel and Restaurant Administration Quarterly, Vol. 29 No.2, pp.51-6. Berjaya Tioman (2009), Berjaya Tioman, last accessed on 28th December 2009, available at http://www.berjayahotel.com/tioman/index.asp Jones, P. (1996), The hospitality industry, in Jones, P. (Eds), Introduction to Hospitality Operations, Cassell, London, pp.1-20. Khan, M., Olsen, M. (1988), An overview of research in hospitality education, The Cornell Hotel and Restaurant Administration Quarterly, Vol. 29 No.2, pp.54-5. King, C. A. (1995), What is hospitality?, International Journal of Hospitality Management, Vol. 14 No.3/4, pp.219-34. Lewis, R. (1988), Uses and abuses of hospitality research, The Cornell Hotel and Restaurant Administration Quarterly, Vol. 29 No.3, pp.11-12. Middleton, V.T. (1983), Marketing in the hospitality industry, in Cassee, E.H., Reuland, R. (Eds),The Management of Hospitality, Pergamon, Oxford, pp.51-68.. Nailon, P. (1982), Theory in hospitality management, International Journal of Hospitality Management, Vol. 1 No.3, pp.135-43. Pfeifer, Y. (1983), Small business management, in Cassee, E.H., Reuland, R. (Eds),The Management of Hospitality, Pergamon, Oxford, pp.189-202. Porter, M E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance, New York: The Free Press. Reuland, R., Choudry, J., Fagel, A. (1985), Research in the field of hospitality, International Journal of Hospitality Management, Vol. 4 No.4, pp.141-6. Slattery, P. (1983), Social scientific methodology and hospitality management, International Journal of Hospitality Management, Vol. 2 No.1, pp.9-14. Taylor, S., Edgar, D. (1996), Hospitality research: the emperors new clothes?, International Journal of Hospitality Management, Vol. 15 No.3, pp.211-27. Tideman, M. C. (1983), External influences on the hospitality industry, in Cassee, E.H., Reuland, R. (Eds),The Management of Hospitality, Pergamon, Oxford, pp.1-24. Wood, R. C. (1994), Some theoretical perspectives on hospitality, in Seaton, A.L. (Eds),Tourism: The State of the Art, John Wiley Sons Ltd, Chichester, pp.737-42.

Democracy: Justices, Injustices, and Socratic Arguments to Improve Cur

In the Republic, Plato seeks to define justice and, through definition, show that justice is intrinsically worthwhile. In doing so, Plato sets out to explain the principal concept of political justice, and from this obtain a parallel model of individual justice. Essentially, justice is defined as a result of accurate logic or reasoning. However, it is quite important to note that the democratic regime discussed in the Republic is not the same as the known democratic regime of today. The democratic establishment discussed in the Republic is a direct democracy, which, even at that time, proved to be a failure. However, the overall idea of justice and injustice found in direct democracy oftentimes proves analogous to that of the current representative democracy.   Ã‚  Ã‚  Ã‚  Ã‚   Throughout the Republic Plato seeks a definition of justice, and, in Book VIII, what justice might be found in the different regimes presented, including the democratic regime. Justice, as found in democracy, has its roots in equality and variety. Indeed, Socrates confirms that â€Å"it looks as though this is the finest or most beautiful of the constitutions, for . . . this city, embroidered with every kind of character type, would seem to be the most beautiful.† Variety is important to some, equality to most, and it is in the democracy where these two elements are highly valued. Here, justice is seen through the concept of equality, a vital concept of the true Form of Justice to many. Indeed, equality is a core aspect of democracy in the Republic, from which Plato identifies that it is the democratic regime that gives way to equality in the purest form available. This democratic regime containing the pure equality is admired by Plato, for it is â€Å"a pleasant constitution . . . which distributes a sort of equality to both equals and unequals alike.† Another aspect of the Form of Justice which is extremely important to many, and is also found in the democratic regime, is freedom. Plato, in fact, seems to admire the concept of freedom, although not placing it above the quest of seeking the Form of the Good, as Socrates observes that in â€Å"this city there is no requirement to rule . . . or again to be ruled if you don’t want to be, or be at war . . . or at peace unless you want it . . . Isn’t this a divine and pleasant life, while it lasts?† Freedom is basically found only, or at le... ...hildren at a young age, and reinforce it throughout their life. Yet another argument Plato might present toward improvement might be the value to which we hold personal freedom. Truly, is personal freedom outside sacrifice? Plato might argue that, indeed, too much emphasis is currently placed on personal freedom rather than discussing the benefits, such as harmony and order, in conceding some freedom. Plato would also argue that society currently holds tightly to the concept and value of personal freedom because the regime is disordered, and therefore those living in such a society are unhealthy. Ultimately, Plato might argue that to improve the current democratic regime would be to reach towards, and possibly achieve, the ideal state; however, realistically to improve the current democracy would be to keep the constitution of democracy intact. That is, some adjustments of education, specialization, and morality are necessary, in the Socratic argument, to achieve improvements in the current democratic regime, but not so much that it is moved out of the status of a democracy. Bibliography Plato. Republic. Translated by G.M.A. Grube. Indianapolis: Hackett Publishing Company, 1992.